The 2018 Fuel Up! Innovation Challenge, hosted by AdVenture Capital and presented by Land O'Lakes, convened 68 students from Minnesota and Wisconsin for a one-day social entrepreneurship workshop to pitch their ideas for a chance to win grants and make their solutions a reality while learning about farm-to-table principles and career opportunities in agriculture. This was the second “Fuel Up! Innovation Challenge” event AdCap hosted in conjunction with a Super Bowl game, and this year a total of 23 grants were awarded totaling $25,500.